Expierence is key

What we touch while shopping affects what we buy.

In a Proctor & Gamble study, found that customers who were able to feel merchandise were willing to pay more than those who hadn’t. This phenomenon is called“The Endowment Effect.”

Basically, we make an emotional connection with what we touch. Will this change in the future !?

Project KAA Gent fanshop at Ghelamco arena Gent BE


Join the discussion and tell us your opinion.

John Ivereply
23 mei 2018 at 12:15

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Art Ramadanireply
23 mei 2018 at 12:16
– In reply to: John Ive

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Ylli Pyllareply
23 mei 2018 at 12:16

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